Career

Digital Marketing Executive

Role Description

 This full-time, on-site role is based in Lahore and is suited for a proactive and strategic Digital Marketing Executive. with 1 – 3 years experience.

 Salary : Market Competitive

 Key Responsibilities

 Develop and implement digital marketing strategies across various online channels

• Manage and expand the company’s presence on social media platforms such as Facebook, Instagram and LinkedIn
• Create compelling content including social posts, blogs and visual creatives using tools like Canva
• Execute SEO activities, including keyword research and both on-page and off-page optimization
• Maintain and update website content through WordPress
• Design marketing visuals and promotional materials aligned with brand guidelines
• Plan, run and optimize paid advertising campaigns on platforms such as Google Ads and Meta Ads
• Track and evaluate campaign performance using analytics tools like Google Analytics
• Work closely with design and content teams to strengthen overall brand visibility
• Keep up to date with emerging trends and best practices in digital marketing

Requirements

• Bachelor’s degree in Marketing, Business, Computer Science, or a related discipline
• 1–3 years of relevant experience in digital marketing or a similar role
• Solid understanding of SEO principles, social media marketing and content planning
• Practical experience in managing websites using WordPress
• Proficiency in Canva or similar tools for creating visual content
• Familiarity with tools such as Google Analytics, Google Ads and Meta Business Suite
• Strong written and verbal communication skills in English
• Creative thinking with a keen eye for detail
• Highly motivated, well-organized, and goal-oriented

 Please send your updated resume to : geni@genisol.net